If you are like most people you probably think of cotton as a natural alternative to synthetic fabrics. It certainly is breathable, light in warmer months, and easily layered in the wintertime. But cotton has a disturbing secret that most people are unaware of: it is the most heavily sprayed crop in the world. Consider this; according to Organic Cotton Exchange it takes 1/3 a pound of fertilizers and pesticides to yield enough cotton to produce a single T-shirt. In light of the aforementioned, cotton loses much of its earthy appeal.

What’s worse is that cotton’s heavy pesticide burden has a detrimental effect on the environment. In the United States, where cotton heavily is farmed, it’s commercial production accounts for over 25% of pesticides used annually. The toxic residue from cotton farming kills wildlife and threatens the eco-system, but most disturbing is that the World Health Organization estimates that 20,000 cotton workers die every year from contamination.

In light of these facts it should come as no surprise that clothing manufacturers and eco-minded consumers are looking towards chemical-free alternatives.

A commitment to earth-friendly practices prompted the proprietors of Renu Yoga, an LA based clothing manufacturer to launch a line of organic cotton athletic wear. “The move to organic was something as a company we felt was important, and inline with our vision of sustainability”, says Rahabar. Although using organic materials is a bit more pricey, we strive to offer quality products, without passing along too much off the cost to consumers.” Renu also utilizes bamboo, another highly sustainable crop. Environmentally friendly dyes are used throughout the production process, and all of Renu’s apparel is sweatshop free. Renu Yoga is now offering free shipping on all online orders, as well as additional discounts.

Some larger companies like Timberland have also begun to offer organic cotton blends. Additionally, boutique companies dedicated to organic clothing are becoming more prominent. The trend is expected to continue. According to Organic Exchange, global organic cotton sales are projected to skyrocket fivefold from 583 million in 2005 to 2.6 billion by the end of 2008. Consumer demand for organic cotton has created a niche that manufacturers are quick to fill, and this is a trend we can all be thankful about.

Check out Renu’s organic cotton athletic wear at http://www.renuyoga.com



Contributed By: Paul Norland

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